For: University of Oregon creative strategist advertising class.
The ask: Find a way for a specific brand or organization to improve life for a specific audience by taking a specific responsible action that the brand has not done before.
GET ESPN Sports Network TO provide facts, rules and general game knowledge to uniformed audiences BY creating an interactive sports guide with associated positive mental health benefits.
ESPN can create an interactive sports guide incorporating mental health discussion and benefits associated with involvement in sports.
The research: The benefits to one’s mental health by participating in watching sports can be seen in several ways. Including but not limited to: an increase of dopamine and adrenaline, higher levels of self-esteem, increased socialization abilities, inspiration to be more active, and ability to be a part of a community.
The Team: Josie Willard - Ben Galdes - Elisa Terrazzino