THE ASK: For my Brand Strategy class we were tasked with documenting an experience with a brand that stood out to us. We then had to briefly and effectively describe why this example caught our eye and the strategic significance behind it. These examples could range from social media posts, packaging, a customer service experience and more.

WHY: Strategy is about noticing and thinking. This allows us to develop an eye for noticing the world around us and to continue to ask the “why” behind the actions of brands.